What Is Your Website Selling?

January 21, 2019 by Andrew Riedel

This is the first of a series of 10 articles on reviewing your website to help you get better conversions. The information has been formulated so that you have actionable steps that you can take to assist your business to grow.

What Is Your Business About? What Are You Selling?

Internet browsing is fast these days.  When potential customers search for a product or service, you have less than 3 seconds from the moment your website opens, for them to understand if you provide the product or service they are looking for. If potential customers can’t work out what you do in 3 seconds they move onto the next website in Google’s listing. We wrote a blog post on this topic here.

At Top SEO Brisbane, you could say that we are selling the concept of “getting to the top of Google” but it’s more than that – were also selling the success that comes with improved online presence and more traffic to websites

Open your website on your desktop – what do you see on the page before you scroll anywhere? This is the area of your website that we call “above the fold”.

Will your potential customers know what you do when they arrive on your website?

If you’re not sure potential customers will know what you do, get 3 other people who don’t really understand what you do to look at your website and check to see if they know. Remember, no scrolling, just view the page that opens.

Then you should look at your website on a mobile device and do the same test.  This is a much smaller screen and therefore a lot harder to get your message across quickly.  If your website is not fully responsive on a mobile phone, then you absolutely need to get your website updated.

Statistics say that 60% of searches these days are on mobile phones.

If you would like our experienced, fresh eyes to review your site, just give us a call on 1300 885 487

Below is a screenshot of our website above the fold. Do you think we have clearly stated what we do?

Click Here To Go To Our Next Article:  What Action Do You Want People To Take?

INFORMATION

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Milton QLD 4064

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