Rank Higher On Google & Get More Customers
Top SEO Brisbane is a local agency specialising in white hat SEO Services that will get you onto the first page of Google and stay there!
We are very different to the other Brisbane digital marketing agencies. We work with you personally. We DO NOT give your work to a junior account manager who knows nothing about business in general and even less about your business nor do we outsource your work to the sub-continent.
Our SEO Services:
- Search Engine Optimisation for businesses targeting Brisbane, Queensland, Australia wide and international markets
- Reputation Management
- Rescuing sites that have lost their rankings
- Lead Generation
We Are A Local SEO Brisbane Company Assisting You In Ranking In Google Maps
In addition to your “normal” organic results, Google often shows a 3-pack of map listings. Google used to show what we called a 7 Pack but that was a few years ago now. These days, after the 3 map listings there’s a “more places” link where you can search for many more local businesses.
If you offer a service or product where your customers are typically found in the local area, Google will show a map listing above the rest of the organic results and we can rank you for important google search terms in the maps.
Local SEO can be an avenue for quick wins. Give me a call so I can assess your situation and see if this strategy is right for you to generate more leads. With more and more people searching on their mobile phones being ranked highly in the maps is an essential part of your online marketing strategy. We know that these map listings work like crazy and gets the phone ringing off the hook and we can’t wait to help you.
Does Your Business Operate In Multiple Locations?
Many of our clients have branches across the city of Brisbane or throughout Queensland and others have franchisees or offices across Australia.
If you want to rank for multiple suburbs, towns or states we will devise a unique strategy for your business whether it’s local, state or national that will potentially rank for hundreds of keywords across all those locations.
We Are Experts At Ranking In Multiple Locations
Local, Statewide Or National
A Great Website Does Not Magically Attract New Business…
SEO Marketing is just one of the tools that our Brisbane based digital agency uses to gain more leads and customers for your business. It all begins with your website. Just as you can’t make a silk purse from a sow’s ear, you can’t use a tool like SEO on a badly constructed, poorly coded and outdated website.
One of the main problems a lot business owners have is this…
They believe that if they hire a web designer and spend $5000 to $15,000 on a beautiful website design, the Google Gods will magically start sending web traffic their way. This sounds perfect in theory, but the reality is very different.
Our SEO Services for Brisbane businesses will include a full health check audit of the following:
- Keyword Research
- Content Check
- Site Architecture (Structure)
- Google Penalty Audit
- Site Errors
- Site Load Speed
- Mobile Friendly Test
- Meta Title and Meta Description length and content
Your site is a significant piece of the online puzzle and we spend a lot of time reviewing and analysing your website before we carry out any SEO activities.
Check out our website design services here.
You need an online marketing specialist like Top SEO Brisbane to help you reach your target audience online. And these days this is a very intricate and complicated process. (We even have Web Designers who used to do their own SEO contacting us to salvage their client’s rankings)
Ranking On Google Page One Starts With Keyword Research
How do we know what the right keywords are for your business?
We need first to get to know your business and your main competitors. You know the ones right? They are the ones taking all your customers and you know they are no better than you…
Once we have a great understanding of what you do and how you do it, we can reverse engineer what you’re competitors are doing, what they are ranking for and then develop a strategy for your business. This will involve both site structure and content creation.
It works the same for local and national companies, or medium-sized businesses with multiple locations.
These Days Its All About Driving Targeted Traffic To Your Website
Some SEO providers will try to convince you that search engine optimisation for Brisbane businesses is the only game in town. They’ll try to tell you that this is the only way to drive traffic to your website.
They are wrong.
While it is certainly a fantastic way to expand your reach, it’s not the only way to get new customers into the fold. There is so much more to website SEO these days than just ranking your website. It is about driving the right traffic to your website and getting that traffic to pay you. There is a myriad of ways to drive traffic to websites and if someone is only talking about being at the top of the search engines then you will be missing out on masses of potential customers. The world of Internet Marketing is changing constantly.
There are lots of ways we drive traffic to websites these days. There is a compounding effect, the more traffic you have going to your site, the more Google appreciates your site and will rank more keywords higher and drive more traffic. As an SEO services company, we keep up to date with the wide variety of places traffic can be sent to your website, bringing a much broader catchment of your potential customers.
Want To Rank On Google Page 1? Get A Quote Now
Off Page SEO (The Power of Backlinks)
Once we have determined the right keywords for your business, done your website audit and content creation we commence a backlinking acquisition program.
All search engine optimisation companies believe back links are the secret sauce of your SEO campaign.
However, they have to be built correctly.
From my point of view it’s OK for the client to go ahead and get the main social media sites sorted on their own. Sites such as;
- Linked In
Any further link building should be done by your local online marketing consultants. – Top SEO Brisbane.
Leave Back-linking To The Experts – Why?
Without up-to-date knowledge of what Google requires, back linking can be a minefield. You won’t know what is going to trigger a google penalty and sink your site. Note: If another so called SEO specialist has tanked your site ask about our google penalty recovery services.
There are so many things to take into consideration such as;
- Where to get your back links from?
- How many to get?
- What anchor text should I be using?
- What pages should the backlink point to?
There are so many old school or just plain bad SEO companies out there who have no idea. And you should never use a random link building service, especially if they are offering you hundreds or even thousands of links. A bad back link strategy is the quickest way to kill off your sites’ rankings.
What Is On Page SEO?
On-page SEO is about setting up your individual website pages in a way that tells the search engines exactly what your site is about. If they don’t understand what your product or service is, they will never rank you.
We always perform an SEO Health Check and here are some of the things we will review on your site:
- Individual page URL’s (the page link)
- Meta Title and Descriptions (These are what are seen in your short display in google search)
- The number of different on page heading tags (These are the different sizes of headings that can be used)
- Keyword percentages: a lot of sites come to us as over optimized. This means someone is still doing old school SEO and has added way too many of the main keywords to the page.
- Number of outgoing links and their anchor text percentages (Anchors are the word that is actually linked. If you have too many with the same keyword you will have a problem
- Images. They need to be checked for links and keyword over optimization
User Experience And Conversion Optimisation
Despite all the highly technical tasks that we do for on page optimisation, the user experience and conversion optimisation are part of our full review. There is no point ranking at the top of the search engines when a real person (remember them!) gets to the site and they are confused and don’t understand what you are selling.
Google places a high level of importance on the user experience. So make sure all your buttons work and your site is easy to navigate and of course looks great and works well on a mobile phone.
Conversion optimisation is a much bigger topic and often not a service provided by all SEO consultants. We always do a review of your site to check your conversion strategies.
Give Us A Call To Get A Full Site Review
Content Writing or Content Development
Once your keyword research has been completed we need to assess whether the content you already have on your site is going to be good enough to get you ranked on the first page of Google.
What do we mean by “good enough”?
Your website content refers to the words, images, videos, infographics, charts, tables and any other medium that gets your information across to your visitors (your future customers)
Your website content needs to get the right message across in terms of;
- depth of content
- keyword density
- calls to action
What we have found in our years of experience dealing with websites in hundreds of different niches is that the website owner is usually unable to provide the content that their site needs to make it competitive online.
That’s where our content writing services come into play. We sometimes have to come up with innovative ways to have quality content written and added to the website.
Content Marketing Brisbane
What is search content marketing?
Content marketing is a form of marketing practised by digital marketing agencies for their Brisbane clients and is focused on creating, publishing and distributing content specifically for the purpose of attracting a targeted online audience.
How does this help you?
By creating quality content for your website, (content development) you not only build the sites authority, you ultimately end up ranking for a far greater number of keywords, some of which we call long tail keywords.
In fact, an important part of content marketing is targeting these long tail keywords to attract visitors who may not otherwise have found your website. The keyword research we talked about earlier identifies all of the keywords your site could potentially rank for. By creating the additional content and marketing that content via social media etc, you end up with more clients or customers, and that’s the name of the game, right?
By hiring us to take on your online marketing (SEO) you get our content marketing services expertise as well.
Leveraging Google’s Properties and Tools
When we take on a new client it’s important early on to check if the following Google properties are set up;
- Google Analytics
- Webmasters Tools
- Google My Business
Google Analytics and Webmasters Tools give a wealth of data and insights about your website. Data such as traffic, keywords, errors etc,
Google My Business is probably The most important tool for every business on the planet. We need to know whether you have this set up and optimised correctly.
There are also a large number of free seo tools that you can access to assist your business to rank in the search engines.
Lead Generation in Brisbane
The whole point of running a successful business is to make profits and you need a steady flow of leads into your funnel to achieve the success you want for your business. Most marketing companies in Brisbane don’t offer lead generation as a service. This would involve them ranking websites in advance and selling the leads. A very different strategy.
Our SEO business has been generating leads for our clients since 2009.
If you wish to discuss how we can make this happen for you please check out this page for more information.
Top SEO Brisbane Answers Your Questions About Search Engine Optimisation (SEO)
How Long Does It Take To Get Results?
The length of time needed to rank a website on the first page of search engines such as Google depends on many factors including;
- The Quality of the website
- The Quality of the content on the website
- The Age of the website
- Has the business used an SEO firm before
- Has the website been previously penalised by a Google algorithm?
How Much Does It Cost?
Again, the answer is, it depends. Some of the factors we need to consider are;
- What keyword(s) do you want to rank for?
- What is your geographical target market?
- What is the “keyword Difficulty”? Or, how competitive is the keyword?
Every website, every business, every situation is different and that’s why we don’t advertise our prices. We’ll give you a quote tailored specifically to you and what you are trying to achieve.
Will It Work For Me?
Unless you’re wanting to rank for super-competitive keywords such as “credit cards” or “pay day loans” then the answer is yes, probably. Yes it will succeed if you;
- Have a marketing budget
- Give us time to achieve results. In Search Engines Optimisation, results almost never happen overnight – if you are the type of person who wants results yesterday I would say that SEO is not for you, our Adwords management services may be a more suitable strategy for impatient businesses.
- Allow us to apply what we know works
- Supply us with logins to all your accounts such as Google and access to your site in a timely manner.
What’s The Difference Between Organic And Paid Results?
Paid results, also known as Pay Per Click advertising or Google Adwords, are the results you see at the top of the page when you do a search on Google. There are usually 4 of these paid ads and a small “Ad” to the upper left differentiates them from organic results.
Organic results start under the paid ads with local map results first – there are 3 of these, followed by 10 organic results.
To further complicate matters, Google is increasingly showing “Knowledge Graph” results, this can be an answer to a question for instance, and these results are known as the “0” organic result on the page. Search for “what is a transponder key” and you will see knowledge graph answers in the 0 position, then a “people also ask” result, followed by the 10 traditional organic listings for that search.
What Do You Expect From Me To Aid Your Work?
As mentioned earlier, we will need logins to your website, your Google account (adwords, webmasters tools, analytics etc) as well as;
- Your Logo
- Business photos
- Access to videos on Youtube.com
- Content for pages that have too little content*
- Content for your blog
* If you don’t have time to write the content we require, don’t worry, we’ll have one of our professional writers come up with the content we need.
How Long Have You Been Doing This Sort Of Work?
We have been working in the brisbane digital marketing world since 2009.
Can I Talk To Any Of Your Clients?
If you wish to get references from current clients we can provide their details for you. First we will check that it’s okay.
Are You Experienced With Pay Per Click (PPC) Campaigns?
Yes, pay-per-click or Adwords Management is one of our most popular services and this is something we’ve been doing successfully since we started the business in 2009. Some clients want Adwords management only and others want a combination of Adwords and SEO (organic results).
What Web Design And Development Skills Do You Have?
We started as a Brisbane SEO company and quickly found out that a large percentage of the people coming to us for help had really awful websites. Trish had been building our own sites and we decided to add web design as an additional service. Then Trish got to work and got really good at it. Today, the websites we build are magnificent! And they are built with Search Engine Optimisation in mind. This means that they are search engine friendly right out of the box. You can see examples of her work here.
Do You Need Access To Our Website?
Yes. SEO has 2 main parts – on page and off page. Off page essentially means link building on other sites. On-page SEO is just as important and is everything that takes place on the website such as;
- meta titles and description
- keyword placement
- site structure
- site load speed
- internal linking
- the whole user experience
Do You Adhere To Google Best Practise?
Yes. It’s imperative that we follow Google best practise to get the results that out clients want. Our clients trust us with their websites and it’s our responsibility to “do the right thing” in promoting their websites. If we don’t we can lose their rankings or worse get the site de-indexed. Plenty of other SEO companies in Brisbane take risks with client sites but that risk is unacceptable for us. We would rather do the right thing and take longer to achieve page one rankings than take short cuts and get the site penalised.
What Guarantees Do You Offer?
Google updates its algorithm 500 times a year with 4 major updates in most years. What is good SEO practise today may not be tomorrow, Many of the strategies we used 8 years ago do not work today. Because of Google’s capricious nature we do not now nor have we ever offered any guarantees. Anyone who does offer you a guarantee should be avoided at all costs!
What Success Have You Had With Local Search?
Local search is getting your website into the Google Maps results that are under the ads and above the traditional organic results. For some businesses this can be a shortcut to ranking at the top of google. Many of our current clients are ranked in the local maps sections and receive a great deal of leads as a result.. I would say our success rate in getting into the maps, whilst not perfect, is very high.
Will You Let Me Know If You Make Changes To My Website?
Yes, any changes we propose to your website will be run by you first. If you agree, we will provide you with a quote for the work and then proceed with the implementation.
What Reports Can I Expect To Get?
If you are an SEO or and Adwords client, every month on or about the 17th, you will receive a Keyword Rankings report and an Adwords Management report.
What Level Of Communication Will We Have?
After the initial phone calls, most of our communication will be via email. However, feel free to call anytime you have an issue that you’d like to talk through. Some clients like to touch base by phone call once a month or so and others are happy to communicate by email. We are all busy and our clients come to know that we have their best interests at heart and don’t feel the need to micro-manage us.
What Is Search Engine Optimisation?
Search Engine Optimisation, or SEO for short, is the name given to any activity that is directed toward improving search engine rankings. Search engine optimisation activities are typically broken into 2 main categories; on-page and off-page.
On-page SEO as the name suggests is an activity that is concerned with the website. Examples of on-page search engine optimisations include;
- H1,2,3 tags
- Meta titles and description
- Written content
- Responsive Design
- Page Load Speed etc
Off page search engine optimisation refers to backlinks on other sites which link to your website. Search engine marketing companies offer link building services.
Think of it like this; on-page SEO is the engine of your vehicle (your website) and off-page SEO is the fuel that makes the engine work.
What is a Meta Description?
A meta description is essentially a short description of a web page. This description appears under the Meta title in search engine results. You can assign a meta description to each page of your website and Google decides whether it shows your meta description or chooses other more suitable text on your page.
Here’s a Meta description example;
What To Look For In An SEO Agency In Brisbane
Before you engage a search engine optimisation company in Brisbane you should first consider what it is you are trying to achieve and then consider the following;
Do you want to work with a local company? SEO marketing companies that are located interstate or overseas may not be able to offer you the local knowledge that is necessary for your campaign.
Do you want to deal with the owner who is a local SEO expert or have to put up with a procession of account managers from a large SEO agency? Top SEO Brisbane is a local boutique SEO agency run by the owners. We pride ourselves not only on our local knowledge but also on our ability to get to know your business thoroughly. This can help for instance on content development for your website. We understand what the local market wants.
Do you want to work with a local SEO marketing agency where all the work is done in-house or is outsourced to companies and individuals based overseas? The Top SEO Brisbane team conducts all search engine optimisation, Adwords management and web design in-house. The team have all had extensive experience in search marketing for Brisbane clients.
Are you looking for a long-term relationship with a search engine marketing agency or happy to deal with the churn and burn merchants more interested in sales and marketing, than delivering a quality product? We have many long-term Brisbane clients who appreciate that we talk their language and that we are constantly striving to improve their online marketing results.
The importance of advertising
We believe that advertising is still important to your overall marketing efforts. Having all of your eggs in the SEO basket is probably not wise. Search Engines such as Google, Yahoo and Bing rule the roost when it comes to showing your web pages to people interesting in the goods and services you have to offer. However you need to spread your efforts to other types of marketing.
Whilst Top SEO Brisbane commits a lot of time to researching the latest trends in search engine optimization strategies, Google could change their algorithm overnight and traffic to your website could decrease. In these situations we work to find out about the change and what to do to get the traffic back. We would highly recommend that all businesses engage in offline media in addition to their online marketing strategies.