May 4, 2019 by Andrew Riedel As we moved from the era of outbound marketing to inbound marketing, what people think about your business became increasingly important. Instead of solely relying on ads seen on TV, read in Newspapers, or listened to on Radio Shows, people now do extensive searches about the products and services they intend...

February 26, 2019 by Andrew Riedel As a direct marketing tool, Facebook is fantastic for some businesses and a complete waste of time and money for others. However, Facebook now has this amazing tracking system that you can take advantage of for less than $5 per day. You can add a Facebook pixel (a tracking code) to your website...

February 20, 2019 by Andrew Riedel There is probably something you need to understand about Google in 2019 compared to when they started in 2006. Google is first and foremost a paid platform Google now shows up to 4 Google Adverts at the top of the page. The great benefit of Google PPC Advertising is that you...

February 16, 2019 by Andrew Riedel Google Maps or The Map Pack or Local Maps are the listings that Google displays for local businesses where they show a map with pins in it with 3 listings underneath. These listings show brief information about the business and if the business has some Google reviews, the maps show how...

February 8, 2019 by Andrew Riedel Did you know that when tracking the behaviour of a visitor to a local business website, the “About Us” page is often the second page that is viewed? In our previous post we talked about how testimonials can be a great way to gain the trust from your potential customers when they are searching...

February 12, 2019 by Andrew Riedel Have you seen the movie “Field of Dreams” with Kevin Costner where he built a baseball pitch when he was told “build it and they will come”? Sadly, in the online world, this is so far from the truth. Yet businesses build websites and expect magically to appear on the first...

February 4, 2019 by Andrew Riedel Choosing a business from a search of the web can be a bit daunting. If you physically go to the businesses premises you can get a really good idea if this is a company you want to use. It’s a lot harder when using a website to help you make those...

January 31, 2019 by Andrew Riedel Is your website mobile friendly? To find out open up your website on your mobile phone and check what it looks like.  Do you have to use your fingers to push out the content so that you can actually read it? Do you have a call to action at the very...

January 24, 2019 by Andrew Riedel If you are a local service business, you will want visitors to your website to either phone you or fill in a Quote/Contact Form.  Do Customers Have To Look For Your Phone Number and Quote Form?  If I open your website can I immediately see your phone number and a link...