Google Maps or The Map Pack or Local Maps are the listings that Google displays for local businesses where they show a map with pins in it with 3 listings underneath. These listings show brief information about the business and if the business has some Google reviews, the maps show how many … [Read more...]
Build It & They Will Come! Not Going To Happen…
Have you seen the movie “Field of Dreams” with Kevin Costner where he built a baseball pitch when he was told “build it and they will come”? Sadly, in the online world, this is so far from the truth. Yet businesses build websites and expect magically to appear on the first page of Google. This … [Read more...]
Power Of Your “About Us” Page(s)
Did you know that when tracking the behaviour of a visitor to a local business website, the “About Us” page is often the second page that is viewed? In our previous post we talked about how testimonials can be a great way to gain the trust from your potential customers when they are searching … [Read more...]
Is Your Website Mobile Friendly?
Is your website mobile friendly? To find out open up your website on your mobile phone and check what it looks like. Do you have to use your fingers to push out the content so that you can actually read it? Do you have a call to action at the very top? Is there a clickable phone number and quote … [Read more...]
The Google My Business Verification Process
Google has been working to perform its mission to serve everyone with relevant search results. It is their priority to provide accurate information to all the customers who are looking for the best service or product online. This explains why they have been exerting serious efforts through the … [Read more...]
How To Keep Your Customers From Switching To The Competition
Competition is fierce in business. No matter what type of business you might be running, it hurts a great deal when you see your customers checking out the opposition. When a customer leaves you, and you find out about it, it has a tendency to sting and really hit home. For many, facing the … [Read more...]
4 Online Marketing Strategies For The Budget Conscious
When you own a business, one of your main priorities is to get your company out in front of as many prospects and potential customers as possible. But many small businesses – especially those just starting out – do not have a large budget available for marketing purposes. This can make it tough to … [Read more...]
5 Content Marketing Ideas to Generate More Leads
It’s safe to say that the more content you have available on the internet, the more chances you have of that content turning paying customers. The caveat here of course is that good keyword research is required first. There's no point in creating great content about topics that will never be … [Read more...]
3 SEO Mistakes to Avoid at All Costs
If you are participating in any type of online business then you must take search engine optimisation very seriously. This is going to be the lifeblood of your online traffic, and even more importantly, it’s going to get you the visibility that you need in the search engines in order to show that … [Read more...]
Google Announces A Major Penguin Change: Rolling Updates
The seemingly-endless dry stretch in the history of Google's Penguin algorithm has just come to an end. Major revisions to Penguin were announced on 23rd September 2016, and it looks like this may be the biggest news since the algorithm was first introduced in 2012. The History Of Penguin Google … [Read more...]
