Power Of Your “About Us” Page(s)

February 8, 2019 by Andrew Riedel

Did you know that when tracking the behaviour of a visitor to a local business website, the “About Us” page is often the second page that is viewed?

In our previous post we talked about how testimonials can be a great way to gain the trust from your potential customers when they are searching online and trying to make buying decisions.

A great “About Us” page is a fantastic converter.

Here are the elements you should have on your “About Us” page:

• A short history of the business
• How long you have been in business, especially if it is a long time
• Your attitude to customer service
• If you are a family business, you need to play this up. Customers love family businesses.
• Images of
  • Your premises, if you have one
  • Your vans or work vehicles
  • The owners of the business.
  • Staff

We can help you set up a good looking and informative “About Us” page that will help convert visitors into customers – Ring us on 1300 885 487

Click here to view our next article – Build It & They Will Come!

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