If you are online and attempting to grow your business, there’s no doubt that you would do whatever it takes to become a better marketer. Since that’s the ultimate goal of setting up a website online, it only makes sense to do everything that you can to improve your lot in life.
Marketers are always looking to get their audiences’ attention in innovative and interesting ways. This is becoming a greater challenge as time goes by, but there is plenty of data and data related searches online to help you improve your experience as a marketer as well as the experience of your audience.
Did you know?
• The average attention span of people in this day and age is only eight seconds, which is actually less than a goldfish.
• Out of all of the page views on your website, 17% of them are only going to last for four seconds.
• 4% of the page views on your website will last for only 10 minutes.
• For the average webpages on the Internet, only 28% of them are actually read.
As you can see, with social media platforms, smart phones and other smart devices and wireless Internet and mobile data, the human population now has more options than ever and it’s becoming more and more difficult to grab one’s attention.
But if you’re trying to make your marketing content stick – and who isn’t? – then you are definitely in luck. We’ve come across three ways that will help you to stick out in the minds of your prospects.
Fact #1 – Our Brain Uses 50% of Its Capacity Toward Vision, so Visuals Should Play a Major Role in Your Marketing
This information was somewhat surprising when we first read it, but it plays a huge factor in engaging with the people in your market. People process information visually at least half of the time, so providing a powerful image that is clear, the right size and appealing is going to make a huge difference in the way that you stick out in the mind of your market.
And please remember that a lot of your market will be viewing your website on mobile devices, so the right sized image is crucial to your success. Make sure that the images are going to be clear and visible on mobile tablets, smart phones, iPhones and the like.
If you aren’t convinced, take a look at social media. The posts on Facebook with large and attractive images always do much better than the text-based posts. In fact, people hardly ever read the text-based posts from businesses. If it’s accompanied by a great image or video than people are going to stand up and pay attention.
Fact #2: It’s Easier to Understand and Remember General Facts As Opposed to Details
When you are introducing a brand-new concept – i.e. a product or service – to your market, you should never bombard your audience with a whole bunch of technical information that they will never understand.
Our brains can certainly understand the big picture of everything that we are learning, but it’s a lot harder and more difficult to learn and memorize each and every one of the details.
When creating presentations or marketing messages, you should always include a summary of the points that you want to get across. Provide it in a large block of text that explains everything without being too heavy on the details.
Teachers also have the most success when they provide their students with a general summary of the information before they begin teaching. We understand and learn in generalities, so if you want people to get your message and desire your products and services than you need to speak to them in general terms without being too heavy on the details.
Fact #3: Outliers and Pattern Variations Will Make People Stand up and Take Notice
Finally, if you want real people to take notice of your products and services, then you need to mix things up a bit in order to grab their attention.
Create new material and mix it in with the old so that it seems fresh and new and innovative. Avoid falling into a funk and always mix up your marketing message and change things around to keep things new.