There are hundreds if not thousands of SEO tools, strategies, link building techniques you can use to get an advantage in the search results for your keywords. Here are just a couple of ideas to whet your appetite.
1. Social Media Marketing – Promoting your website or blog on social media sites is one of the most effective SEO methods in 2015. In fact social media sites are becoming more and more important. Social media sites are loved by search engines like Google, and they list websites that are having a high social media presence on the top of their listings. We’re talking about Facebook, Twitter, Pinterest and Google + just to name a few. Not all of these platforms will be suitable for you. You need to determine the demographic of your typical customer and work out where they hang out online. Then go and set up a profile and an active online presence there.
2. Article Marketing – Writing articles for article directories and guest blogs are also extremely important as a search engine optimization method. You must submit unique, engaging content to these sites if you are to take advantage of this method. People love to read informative articles, and they will definitely click on your website when you include a link to your website in the resource box of these article directories.
3. Web 2.0 properties are the other important source for SEO. Promoting your website of these properties through unique articles will do a lot of good, in order to improve your Google rankings. The types of web 2.0 sites that can help you are sites like blogger, wordpress, tumbler etc. If you have a WordPress site of blog there are plugins that can automatically post your content to all kinds of sites.
4. Business Directories. If you want to see where your competitors are getting their backlinks from, you can check out sites like ahrefs.com. A great strategy is to copy what they are doing and get your links from the same sites. Some of the easiest and best links you can get are local directory links. In Australia, sites like HotFrog, TrueLocal and StartLocal are great places to get backlinks from. A lot of these sites rank well for local keywords and get significant traffic that can end up on your site. The more detail you add to your local directory sites the better. And links on these sites can help you rank for local terms as well.
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