When you own a business, one of your main priorities is to get your company out in front of as many prospects and potential customers as possible. But many small businesses – especially those just starting out – do not have a large budget available for marketing purposes. This can make it tough to get your message out into the world.
At least that’s what some marketing companies want you to believe. But the truth is there are many great online marketing strategies that you can employ if you are budget conscious. There are some phenomenal techniques that we are going to share with you today. So stick with us to learn these powerful tactics.
Create A Facebook Fan Page
We love social media. And out of all of the social media websites, we happen to love Facebook the best. At this time, there are over 1.4 billion registered users on this site. So there is no doubt that a significant chunk of your potential market visits this website every day.
As a business owner, it’s definitely in your best interest to build a Facebook fan page. After you create this page, you can share it with those that you feel would be interested in the products and services that you sell.
Once the page is established, you can then begin to interact with your prospects and customers. You can share information about the company, post funny pictures, tell them jokes and do everything that you can in order to get these people interacting with your posts.
This interaction is imperative in today’s business world. People look forward to buying from companies that treat them like people and not just another sale. By interacting on Facebook, you’ll give your company a serious leg up against the competition. And as your market gets to know and trust you, they’ll be happy to spend money at your establishment for your products and services.
That’s just the way things work in today’s society, so get with the program and create a Facebook page today.
Create YouTube Videos
Here’s another free and budget friendly way to market your company without breaking the bank. The only thing you need is an inexpensive way to record quality video (your smart phone camera may be good enough) and the ability to post them to YouTube.
You see, by sharing videos about your company, you’re going to tap into the millions of people viewing YouTube videos each and every day. If you set up the page correctly and target specific keywords, your potential prospects and customers will not only find you in the YouTube search engine, but if you do it right they’re going to find you in the Google search engine as well. And this is going to put you in front of a massive audience.
Many of you might be wondering, “What kind of video content should I share on my YouTube channel?”
There are a few different types of videos that you can share. You can share videos of a personal nature that will let your prospects and customers know more about the people behind your company. Do in-depth interviews with your employees. Ask personal questions of them and have them supply honest answers. Create videos of roundtable discussions talking about important things related to your market or about life in general.
Another great thing to share is video customer testimonials. Not only is this a fantastic way to create powerful videos for your business, but it’s also a way to show that people know, like and trust the products and services that you offer. These videos are powerful and they will definitely help to turn potential buyers into paying customers because of the social nature of these videos.
Last but not least, you can create in-depth product reviews. Or if you sell services, create in-depth reviews of your services and possibly even show your company in action performing the service.
At the end of the day, people are going to love the YouTube videos that you create for your business. Video is the wave of the future but it’s happening right now at this moment.
Wrapping Things Up…
As you can see, we’ve only just touched the tip of the iceberg with online marketing strategies for the budget conscious. Off the top of my head, here’s a quick list of some other potential areas to consider:
- celebrity endorsements
- search engine optimisation
- content marketing strategies
- email marketing
Each and every one of the online marketing strategies mentioned today is either free or very low cost. Begin implementing them into your business to see great results.
1. Create your Google My Business page
2. Create a Twitter account
3. Link all your social media accounts together
4. Get your company details listed in the most popular directory sites for your industry.
Hint: type your keyword(s) into a Google search and see what directories come up. Some that come up regularly are;
c) Home Improvement Pages
d) Service Seeking
Of course, if you just don’t have time or the Internet leave you cold, we can do this for you as we have done for hundreds of local businesses. We love doing this stuff! Call us on 1300 885 487