It really doesn’t matter how you feel about mobile devices and video content at this point. If you are not marketing with mobile devices in mind then you are missing the boat on the lion’s share of potential traffic. And even more to the point, if you are neglecting the use of video as part of your marketing campaign than you are isolating yourself from a huge group of potential prospects.
The world is hooked on video. You can tell just by the popularity of YouTube. More video is uploaded to YouTube every day than we have ever imagined possible. In fact, it is estimated that over 100 hours of video are uploaded to YouTube every minute. That is insane! And yet that’s what’s happening in the world that we live in.
So business owners and online marketers… Stop messing around. It’s time to optimize your video content for mobile. And if you do not have any video content, it’s time to start uploading it to the web.
But this information is for those who already have available video content. Use the information below to optimize it for mobile devices of every type.
Step #1: Using Responsive Video Players
Truth be told, it’s kind of foolish at this point to use a video player that is not going to allow you to adjust for different screen sizes. We have screens of all kinds at this point, so using a static video player that does not adjust will ultimately end up hurting you over the long run.
Remember, as technology progresses, we are going to have devices of various shapes and sizes. Your video will need to match the screens of these devices in order to stay mobile friendly. That’s why it’s so important to use responsive video players in this day and age, and you have to make the shift if you want to stay relevant in today’s marketing world.
For WordPress users, there is an excellent plug-in that will help to make all of your videos responsive on your website. The name of the plug-in is FitVids, and it is Jquery plug-in that lets you upload videos onto the blog and it will make them responsive.
When using this plug-in, anyone visiting your website will have the chance to view your videos correctly for their screen size no matter what device they happen to use. This responsive video plug-in is a godsend in today’s mobile friendly world.
Step #2: Changing Your Video Cover
One of the biggest issues right now with videos being displayed on mobile devices is that the default images typically generated do not display correctly on the smaller handheld mobile devices. They use a splash image that is often blurred and not very enticing what it is displayed on a smaller screen.
Videos give you the option to upload your own image. It’s a your best interest to upload an image that will not cause an error no matter what type of device it is displayed on.
This is incredibly important when you are optimizing your videos to make the mobile friendly. Change the generic photo and upload a photo of your own choosing and make it so that it will view clearly on every device, including mobile devices and large screen computers.
Step #3: Remember the Purpose of Your Video
When you uploaded your video content to the web, there’s no question that you had a specific purpose in mind. Make sure that you will be able to get this purpose across when displaying your video on mobile devices.
As an example, let’s say you’ve created a video showcasing one of your products. And at the end of the video, you would like to convince people to check out your page to buy this product.
Make sure that your video has a clear call to action at the end telling people what they need to do in order to buy your product.
But here’s the thing…
It’s necessary to check that your call to action is optimized so that it displays clearly on mobile phones and other smart devices. This is how you are going to achieve your highest ROI possible, so it’s something to consider.
Please follow these steps to optimize your video content for mobile devices. And remember, mobile is the future of Internet surfing and the future is happening right now.