At this point, business owners understand the value of Facebook. They realize that this huge social platform is a great way to get their marketing message out in front of potential and current customers.
But the problem is that many of you have developed a strong Facebook fan base, but in the grand scheme of things it amounts to very little for your business. And you sit around scratching your head wondering why social media doesn’t work for you!
Maybe you’ve been going about things all wrong. Maybe you run special promotions on Facebook and you get very little to no click-through rates. This has to change if you’re going to effectively use Facebook, so we’re going to share some of our favorite tactics to increase click-through rates on this social site.
Facebook Click Through Booster #1:
Only Share Your Best Content on Facebook. In this instance, we are talking about a situation where less is more. We understand that you are trying to get your marketing message out in front of your customers as often as possible, but sometimes you have to realize that bombarding them with Facebook posts is going to be overkill. As a matter of fact, if your posts are cluttering up your prospect’s news feed you’re only going to scare them away.
So that’s a tip within a tip. But the focus of this part of the message is that you should only share your best content on Facebook. This is the stuff that is going to generate interest. This is the information that will get people clicking on your posts.
When you clutter up the news feed of your prospects and customers, they are going to start ignoring you altogether. So even if you happen to share one awesome post every day and 30 or 40 not so great posts, your market is going to start ignoring you. They do not want you cluttering up their news feed.
So only put out your best content. Only share the things that are really going to rev your market’s engine. Only put out the best of the best and people will click-through to your offers more often than not.
Facebook Click -Through Booster # 2:
Use the 80/20 Rule to Your Advantage. Have you ever heard of the 80/20 rule in business? The rule states that 20% of the things that you do in your business will produce 80% of the results. With Facebook, the 80/20 rule is a little bit different but still incredibly effective.
Ultimately, the 80/20 rule on Facebook is a great way to get you to limit your self-promotions. We understand you are on this platform as a way to increase your business, but you have to remember why Facebook exists. It is a social platform. People go there to stay connected with one another. They go there to learn more about other people’s lives and in many instances they go there to read the news and keep up with day-to-day things happening in the world.
If you cram your marketing message and share self-promotional content all the time, you are going to scare away your market. Within the 80/20 rule, for every five posts that you send, four of them need to be social interactions. This will help you get to know your market better, and they will begin to know and like and trust you even more.
When your market gets to know you better on a personal level, they are going to want to do business with you more. People prefer spending their money with people that they know and trust, and using the social functions on Facebook will help you develop trust in your market like you’ve never been able to develop before. So tap into the real reason that Facebook exists and keep the self-promotion to a minimum.
Read more about the 80/20 rule for business here.
Facebook Click -Through Booster # 3:
Place Links at the Beginning of Posts. When you are sharing links to get click-throughs, place them at the beginning of your posts. People will see them easier and they will be more apt to click-through to the information that you are trying to share.
Please begin to implement these Facebook marketing hacks into your business. You will see a major difference in click-through rates and more sales will soon follow.
