Have you ever created a webpage that kicked serious butt in the search engines? Everything about the page was great. It drove massive traffic to your website. People were really engaged. And more importantly than anything else, it helped to create a plethora of sales.
As time went by, Google and the search engines stopped showing it the love that it received when it was first published. And suddenly your prize-winning page is now just like the majority of the other pages on your site. It still drives traffic from time to time, but it doesn’t get those high first page rankings that it once received.
Obviously, you would love to get this page ranking again. You would love to try to restore it to its former search engine glory. And it is possible if you follow the five step approach that we are about to share with you below.
Let’s hammer out the details so you can get that page ranking once again.
Step #1: Build Fresh Backlinks to the Page
Many business owners do not truly understand the power of backlinks. But when it comes to ranking webpages, getting a multitude of high PR links pointing back to your page will definitely make a difference in your search engine rankings.
Maybe you wrote the page and never even built any backlinks to begin with. For whatever reason, Google and the other search engines decided to show it love from the get-go and you didn’t have to do anything to get your page to the top of the list.
Well, now it’s time to make a concerted search engine optimization effort by building backlinks to the page. You already know that this old page is good for business, so putting in the added link building effort is definitely worth it over the long haul.
Step #2: Update the Content so That It Is More Relevant
One of the biggest things that Google loves is freshly updated content. So if you wrote an article 2 years ago, as an example, and you’d like to get it to rank again, it’s definitely time to give that content an update.
Here’s a quick checklist of things to consider:
• Is the content still relevant?
• Does the content reference outdated information?
• Is the content overstuffed with keywords?
• Does the content link to no longer existing/dead webpages?
Take a look at all of the questions mentioned above. Remove the dead links if they no longer work and cut down on the keyword density if keyword stuffing was in vogue when you originally wrote the content. Plus, make sure that it is still relevant today and eliminate any references to outdated information.
Step #3: Add More Content to the Existing Page
There’s one major key factor to look at that will let you know when you need to add more content to an existing page.
For starters, it’s quite possible that the content was originally created when shorter pages were easier to rank in Google. If the page is only 200 to 300 words long, it would benefit the page to add at least another 500 to 1,000 words worth of content to help it rank. Google loves to rank long content, so the more words added the merrier in many cases. For more information on improving your old content see SEO Gold Coast’s blog.
Step #4: Promote the Page Using Social Media
Social media sharing is a big part of the latest search engine algorithms. Search engines like Google, Yahoo and Bing pay close attention to social shares in order to figure out which pieces of content are the most relevant on any given day.
If you have social media accounts, make sure that you promote the content through resources like Facebook, Twitter and Google +. The more social shares the content receives, the better chance it will have at ranking in the search engines once again.
Step #5: Make Changes to the Page Often
This is particularly geared toward Google’s algorithm. Google prefers to rank pages that receive regular edits. In fact, Google’s patent even references this as “content that is edited often.” So if you’re looking to get high rankings in Google, you have to play into their algorithm and make regular edits to the page.
Please use this five step approach to have your old content ranking again in the SERPs in no time.