Marketing, by definition, is designed to entice customers by sharing the value of a product as well as the purpose of selling that particular product. Marketing was created so that you can make more money. But if you are not careful about your marketing, it is possible that certain flaws in your plans could end up costing you money instead of earning it.
Are Your Website Marketing Efforts Sinking Your Business?
Stupid flaws in your online marketing can create profit loss on an unimaginable scale. Or it could create a loss in profits on a tiny scale. Regardless, making foolish marketing mistakes is unnecessary, counter productive and ultimately going to sink your business if you make too many of them.
So instead of making these costly mistakes, let’s take a look at ways that you can improve your website to prevent profit loss, charge backs or scaring people away from purchasing to begin with.
1. Failing The 3 Second Test
When someone arrives on your website via a Google search or from another website where your information is found i.e. Facebook, Twitter, Pinterest, local directories etc they know what they are looking for. If your website is full of bland, non-specific information, these visitors will leave in a heart beat. I look at a lot of websites everyday and I’ve lost count of the sites that simply don’t tell you what products or services they sell. They make general statements about being committed to customer satisfaction etc etc but what do you do? I ask.
You not only need to tell your visitors exactly what you do, you need to have several calls to action “above the fold” for laptops and all other mobile devices.
2. Not Having A Mobile Friendly Site
If your site isn’t responsive or mobile friendly to mobile devices not only will you be missing out on customers your rankings could and probably will suffer after 21 April 2015 – check out this post on the SEO Gold Coast blog where this subject is discussed in depth.
Google wants to provide searchers with the most relevant websites for their query. If people are searching on mobile devices it just makes sense for Google (Note: other search engines will doubtless follow suit) to show you sites that are highly responsive to all devices. If you want to know if your site is responsive, you can check https://www.google.com/webmasters/tools/mobile-friendly/ and https://developers.google.com/speed/pagespeed/insights/ – if your site fails these tests, you need to get onto this right away.
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3. Having Poor Product Descriptions
When people visit a website with the intention to buy a product or service, they want to know precisely what they are going to get when they hand over their hard-earned money. You understand what we are talking about, right?
One of the biggest ways to scare potential customers away – or to create returns and charge backs – is to go light on your product descriptions. Nobody wants to guess at the products that they are buying online. They want to know exactly what they are going to get, and when they do they are happy to spend their money.
On the other hand, when a product description is light and very non-descriptive, you may have a hard time getting people to purchase. And if you do manage to get some people to make a purchase, it’s highly likely that they will return the product and ask for a refund of their money.
When the product finally shows up at their doorstep and they open up the box, are they going to be happy with their purchase or dissatisfied? That’s why you have to be incredibly clear with your product descriptions as an online marketer. What might seem like money in the bank can easily disappear when unhappy customers begin returning products in droves.
4. No Clear Contact Information On Your Website
Do you want to know an easy way to scare away potential customers? Make them feel like it is impossible to get in touch with you if there is a problem. Make them feel like it is impossible to get in touch with you if they have a question. Make them feel that you are trying to hide from them by hiding your contact information. This is the easiest way to scare customers away from your website.
Let’s say you have an incredible product in the weight loss market that you are trying to sell. Your team of expert scientists has discovered the secret to weight loss and have managed to put it in pill form. This awesome product is going to revolutionize the dieting industry, and you are going to make a tremendous fortune in the process.
But there’s one problem? Nobody is buying your weight loss miracle pill. Any idea why? It’s easy enough to figure out. You do not have your contact information prominently displayed on your website. People are scared that they are about to waste $80 a month on a product that doesn’t work. And they worry that there will be no way to get a refund or contact you to ask any questions.
This is just one example of a costly mistake that can easily be avoided if you were to prominently share your contact information with your customers. If you’re in the business of helping people – and we really hope you are – then you should have no problem with your customers getting into contact with you.
5. Ignoring Customer Service
Finally, customer service is crucial to your online success and this ties in with the lack of contact information.
Your customers will have questions about your products and services. Your customers will have questions about you that they want answered. You must have awesome customer service available so that their questions can be answered. Otherwise your customers are going to move on and buy from your competitors instead.
If your website fails 1 or more of these areas, you are missing out on customers. Talk to Top SEO Brisbane today and tomorrow your website will turn into your best asset.
