If you are participating in any type of online business then you must take search engine optimisation very seriously. This is going to be the lifeblood of your online traffic, and even more importantly, it’s going to get you the visibility that you need in the search engines in order to show that you are a true authority in your market.
What so many business owners fail to realise that there are some stupid mistakes that you could make when performing SEO for your website. And if you continuously make these mistakes, you are going to make it incredibly difficult to achieve high rankings and get all of that wonderful Google traffic that will help to grow and expand your business by leaps and bounds.
We have discovered three mistakes related to search engine optimisation that everyone seems to make at least some of the time. We’d hate to see you accidentally tank your website rankings because of these major errors, so we want to point them out to you today so that you do not make them any longer.
Mistake #1: Neglecting the Title Element
The funny thing about this mistake is that SEO specialists, business owners, webmasters and everybody else typically tend to make this error out of pure laziness and nothing more. They know that they need to add title elements in order to appease the Google algorithms, yet they often overlook this important search engine optimisation element because they don’t have time, they are in a rush or any other number of reasons that people skip over important things like the title element.
Then again, there are others that overlook the title element because they do not realise its importance to SEO.
Ultimately, you need to make sure that your title tag has a keyword focus. You do not necessarily need to use an exact match keyword – especially if you’re stuffing that keyword in other areas of the content – but it should be focused on the overall theme of the content in general.
And here’s another thing…
Make sure your title tags across all pages on your website do not contain the same exact match keyword. At one time Google and the other search engines loved this and it would help to rank your website really highly. Now Google and the other search engines recognise this as manipulation and they’ll end up penalising your website instead of providing positive search engine rankings.
Mistake #2: Duplicate Content
Regrettably, this is an issue that often goes under the radar without webmasters and search engine optimisation specialists even knowing it.
You see, even if you’re 100% positive that you created original content for your website, it doesn’t mean that it is going to stay original for very long. People come along all the time, see content that they like, steal it and put it on their own website. This is why you have to stay diligent in tracking the content on your site to make sure it’s an original.
Google loves new content so help them out and look at refreshing the content on your site from time to time.
By refreshing and updating your content, Google will send you traffic and those visitors may end up purchasing your goods and services.
Mistake #3: Getting Internal Linking Wrong
The last thing on our agenda is in relation to the internal linking structure that you have on your website.
Overall, this is going to be crucial to positive search engine rankings.
Most people focus on inbound links coming into their website and completely ignore internal linking. But internal linking is powerful and it will help to skyrocket your website in the search engines for whatever keyword phrases you’re going after.
Use Google Search Console and look under the internal links section to get a better understanding of the areas that need to be fixed. This is all laid out for you in your Google Search Console, so get to know this feature and understand it to attain high search engine rankings.
