Did You Know Images Are Very Powerful
If Used Correctly On Your Website?
We see lots of websites that have virtually no images. Images sell! People are more likely to buy from a compelling picture than words. Images capture their attention immediately. Images instill emotions. People buy from emotions. Great images will get people to actually start reading the words on the page.
When you use images, make sure you add captions. The combination of an image with a brief description is very powerful. Or you can add info-graphics that teach or tell a story.
About Us Page And The Power Of The Right Images
Did you know that the About Us Page is often the second most visited page on your website. Make sure you have images of yourself and your staff if you have them. If staff leave make sure you change the images.
If you have a shop front, add images of your premises or add an image of your car if it has cool sign writing. Look at your business and see what may interest a potential customer. People buy you and your staff as much as they buy your product. They want to see what you look like, they want to know you and the people you associate with.
Find Quality Images Of Your Products
And this may sound obvious but if you are selling products on the web, make sure you have good quality images of those products. There are some great product based websites where a visitor can click on the image to enlarge it. This is a great idea, potential customers can really see what they are getting. It will help the buying decision.
And if you are one of our lucky clients we have a clever trick to get your image in your google search listing.
One Word Of Warning When
Searching For Images:
The images you use on your website must be photos you’ve taken yourself or you have paid from them on sites like Big Stock Photo where you can source great images for less than $2.00
How To Source Free To Use Images Online
- Go to https://images.google.com
- Type in a keyword into the search box
- Under the search box, click on “Tools”
- Click on “Usage Rights”
- Click “Labelled for reuse”
- Hover over an image you link and see where the image is sourced from.
- I like to use the images from wikipedia, or commons.wikimedia as I know they are safe to use.
- You can also source images from Bing
These are some of the safe ways to find images. If you use random images you find on the web and put them on your website you run the risk of falling foul of Getty Images. Getty are like rabid dogs and will relentlessly chase anyone stealing their images. The Internet is replete with Getty horror stories.
Play it safe and only use legal images on your website!
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