Top SEO Brisbane understands that the world of business is always changing. Businesses need to keep changing their marketing approach to remain relevant and to grow. While there are a lot of exciting opportunities these days thanks to the Internet, the competition is also stiff. You need a strategic partner to navigate the digital jungle. Online marketing is more than SEO, it’s a whole range of services that a digital marketing agency like ours offer…
Things were really simple when the Internet first arrived. There were only a few websites; there was no social media and advertisers still used banner ads to get traffic. Things have changed a lot in the past few years. Though search engines still remain the king of targeted traffic, the emergence of social media has completely changed the marketing paradigm.
We understand how everything is interconnected in the digital world even though the various parts look and feel separate. We understand the importance of adapting to the new environment if one wants to keep moving forward. Our digital marketing agency will work with you as your partner to help you achieve your business goals.
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Digital Marketing Services We Provide
Many businesses always ask, “Why build a brand?” If you take a look around, there are tens of hundreds of businesses offering similar products and similar services. Branding is what makes the difference. Branding is what your customers recall in their head when they want a service or product you provide.
Branding of a business should inspire confidence and accurately represent the company values. We can help you with completely original ideas or we can also build up on your existing brand. Our branding services include brand design, logo design, social media design and various other things that represent your business.
Search Engine Optimisation (SEO)
It is estimated that there are over 250 million domains registered today and thousands of new domains are being registered on a daily basis. In other words, there is a lot of competition for traffic. Industry experts have long considered organic traffic as the best type of traffic.
What is Organic Traffic?
Google’s search results are always shown in order like this;
- Advertisements – They now show 4 at the top of the page
- Featured Snippets/People Also ask – these are know as the 0 result
- The Google Map pack* – used to be 7, now only 3 but sometimes they show just 2
- The “normal” organic results come next – 10 websites are shown
- More adverts
*Find out how to rank in Google Maps and generate a ton of leads.
There was a time when websites did not need any kind of optimisation for search engines. Things have changed due to huge competition and increase in complexity of the algorithms deployed by major search engines. What used to work till yesterday no longer works today as search engine algorithms keep getting more sophisticated.
Our professional search engine optimisation experts ensure that your website is always in compliance with webmaster guidelines issued by major search engines. Your business will consistently get more leads and more sales with the help of our organic search methodology.
Google Adwords Management
Google earned a whooping $66 billion in 2014. It is estimated that almost 90% of that revenue came from Adwords. Businesses are spending a lot of money with Google but such high spending on Google’s platform also means that the competition is getting tough.
Our experts have a number of years of experience in managing Adwords campaigns. We are aware of all the changes made by Google over the past few years and we’re ready to deliver huge leads and sales for your business at the lowest cost possible.
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You may have heard this word many times over the past few years. Many marketers tend to throw around this term but they don’t really understand what this actually means. Our content marketing experts know what works and what doesn’t in this field. We understand the importance of high quality content to engage visitors and we know what kind of content attracts particular types of audiences.
The goal of our content marketing strategy is to establish your business as the best choice for customers. Customers these days have finite attention spans and we know the kind of content that keeps them engaged and send them your way.
Website Design and Development
Our professional web designers have a great deal of experience in building user-friendly, responsive websites on the WordPress platform; sites that are not only easy to use but also optimised for search engines. We also offer various e-commerce shopping systems as well as content management systems.
Lately, the search engines have focused on a responsive web design as more people now connect to Internet through mobile devices. Our expert web designers will deliver a high quality and responsive website that will be highly functional and easy to use. The team of web developers makes use of latest Web technologies for building your website. We have solutions for every budget.
Video marketing has really come to its own over the past few years. Video has become so ubiquitous that experts expect more than 60% of the global bandwidth to be used for delivering video in the next few years. Videos are professional and can deliver targeted marketing message within a short period of time.
Videos also allow businesses to stand out from their competitors and get in front of their targeted audience. Our video marketing experts will create custom videos for your business and effectively market those videos to attract targeted traffic to your website.
Website Conversion Strategies
Attracting targeted traffic and converting that traffic to paying customers are two completely different things. We have seen websites that attract a lot of traffic but still make less money than their competitors, as they do not pay attention to conversion rate optimisation.
Our conversion rate optimisation experts will analyse your traffic and this deep analysis will include the source of the visit, number of visited pages, time of visit, exit path and various other factors that affect conversion rate. Our team will test various different images, headlines and content among other factors to convert more visitors to paying customers.
Online Reputation Management
The Internet never forgets. One of the biggest advantages as well as disadvantages of the Internet is that anything posted online is stored for eternity and the search engines are exceptionally good at offering relevant information to their users. Today, anyone can use the Internet to post anything about a business or a person, and it does not have to be true.
Today’s consumers check out reviews, ratings and videos before they decide to buy a product or a service. In other words, the online reputation of a business is under constant threat. Our team takes a comprehensive look at your online reputation and identifies positive as well as negative sentiment about your brand and your business. We create effective strategies to engage users and to move the dialogue in a positive direction.
Google Penalty Recovery – Site rescue
Google’s stated aim is to show the very best results (also called SERPs or search engine results pages) that they feel give the searcher the best result foe their search query. Therefore they don’t appreciate webmasters or SEO’s “playing with the algorithm.
What does that mean?
Two examples that can make Google very Grumpy are;
- Poor quality content – poorly written, keyword stuffed pages or posts on your website would be a great example of this.
- Poor quality link building. A lot of SEOs are still building links like it’s 2008 when you could just about get away with anything.
If you engaged an SEO company in the past and achieved good rankings which took a dive, chances are you incurred a penalty.
We offer a google penalty recovery service to help you retain your rankings and traffic and get customers buying form you again.
Give us a call and we’ll let you know if we can help. The first conversation and assessment is absolutely free of charge. We will need access to your Google Analytics.
We know that most Brisbane businesses just want to rank at the top of page 1 of Google for important keyword searches for their business.
What you really want is more leads to feed your sales funnel.
Lead generation is what we provide and it’s not just about ranking #1 in Google.
There are so many other ways of generating leads that we can help you with. Two other ways you’ll be familiar with are Pay Per Click and Facebook advertising.
Lead generation can be a great alternative to SEO if you’re looking to get leads quickly. If you don’t want to wait for SEO to quick in or you don’t have the finances to outlay up front, we may still be able to help.
Check out this page for more information.
Social Media Marketing
There are over 20 prominent social media networks with millions of users. Facebook alone has over 1.4 billion active users globally. You are leaving money on the table if you do not have a social media marketing strategy.
Our team creates bespoke marketing campaigns on social media networks based on your unique goals. These marketing strategies include games, videos, status updates, competitions and much more. Our team has already delivered highly successful social media campaigns for many businesses.
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