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Your Brisbane Search Engine Optimisation
Your Brisbane Search Engine Optimisation
Keyword research is performed to determine what your potential customers are using to find your products and services. Not all keywords are created equal however; some will be easier to achieve rankings and sales for (low hanging fruit) and others much more difficult and will be tackled as the campaign matures.
On-page SEO (aka onsite SEO) as the name suggests is any activity that is concerned with your website. This is both the visible page content and the back-end coding. Examples of on-page search engine optimisation ranking factors include;
Off page search engine optimisation refers to link building. We use various strategies to get quality links on other sites, including social media sites such as Facebook, Pinterest and LinkedIn, which point back to your website. Building backlinks to your site is still a vital part of a successful SEO campaign. You can think of it like this; on-page SEO is the engine of your vehicle (your website) and off-page SEO is the fuel that makes the engine work, ie.e to help you rank higher.
The Search Engines love quality content and are always looking for fresh content to index.
Content creation is a major part of any good search engine optimisation campaign.
Content can be added to your website in the following ways;
1. Blog posts
2. New pages to support new keywords that we find
3. Improve existing content
4. Content marketing
LONG TERM CLIENTS WHO HAVE GROWN THEIR BUSINESS BY 900%…
SCREENS ‘N MORE
“We started with 2 of us and now employ 14 people. Our turnover has increased by an incredible 900% since 2015. So say we are grateful for these SEO results is a huge understatement!
“We can highly recommend “Top SEO Brisbane” for SEO, Google Adwords, Web Design and Internet Marketing; simply check out our new website, (it is great); they have guided us through the whole process and are delivering the results.”
Luke and Brian
screensnmore.com.au
GROWN FROM 2 PEOPLE HOME BASED TO 6 STAFF AND FACTORY SPACE…
AFFORDABLE BLINDS & SHUTTERS
“We have grown from a 2-person team in 2015 working from home, to a large factory space where we now also manufacture our own product. We currently have 4 full-time staff and 2 casuals and looking for another person to join the team thanks to this remarkable local SEO company.
Could not have had a better team to have on board for our SEO, Adwords Management and website management. I would highly recommend the “Top SEO Brisbane” team to anyone except my competitors.”
Karen Allen
affordableblindsandshutters.com.au
CUSTOMERS WHO SPEND THOUSANDS HAD NEVER FOUND THEIR WEBSITE BEFORE…
STONES DIAMOND RINGS
“We have been very excited by the results of the SEO campaign that “Top SEO Brisbane” put together and have achieved for us. Never before have we had customers say, “we saw your website and just had to come into your Brisbane city store”.
These customers have spent hundreds of thousands on our diamond rings and jewelry and we couldn’t be happier about hiring a local Brisbane company.”
Graham Cook
stonesdiamonds.com
Search Engine Optimisation (SEO) is the science of getting your website to appear higher in the search engine results for very targeted and important keywords or search terms for your business.
Why is this important for you? We know that when your main keywords appear in the top 3 positions organically or in the local Brisbane map listings (also known as the Google 3 pack and Google My Business listings), your organic traffic will increase and your email enquiries soar, your phone starts ringing off the hook and people come through your door in greater numbers than ever before.
Remember, your potential customers are looking online almost exclusively these days. If your business website does not appear at the top of Google your business is irrelevant. Good SEO techniques are an essential element of your long term digital marketing strategy. On its own, SEO works if you give it time. It’s a long term process. If you are only thinking short term, search engine optimisation is not for you, We recommend that SEO and Adwords together is the best approach to SEO (more about that later).
Online marketing strategies are great for helping businesses of all kinds grow their company.
But it also has one major downside that a lot of companies often overlook.
This downside could not only hurt your business, but if it’s not managed correctly it could end up putting your company completely out of action.
We are talking about your online reputation.
When you have a plethora of review sites such as TrueLocal, Facebook, Google My Business, Scam Watch and Rip Off Report etc combined with people who are prepared to say all sorts of trash online, the smallest customer service issue could have catastrophic consequences for your company or even for yourself
If your online reputation has already been sullied, there’s not much you can do about it.
Taking legal action and having the negative reviews on Google or comments taken down (good luck with that!) is costly and may never happen. You see the Internet (Google) never forgets. Once the website with the negative review is in Google’s index it will stay there forever.
The only strategy that will work is to bury the negative search results on page 2 or 3 of Google. The process is call online reputation management and this is part of the SEO services we offer. Give our SEO experts a call to see if you qualify for assistance.
Google is taking up more and more of page one real estate now with ads (4 of them at the top of the page), featured snippets, and “People also ask” results at the top of the page.
That’s why SEO and Adwords working together are the most effective SEO strategies and can work extremely well for many niches and industries. This approach has worked extremely well for many of our clients.
Will this work for you? To answer that question you need to test, test, test.
People searching for your services fall into 3 categories I believe;
Whether you’ve tried Google Adwords before and failed or have never tried and always wondered, give it a try. It’s only by testing a well set up and structured Adwords campaign that you will know if it’s going to work for you.
Google’s algorithm is changed about 500 times per year and 2 or 3 of these are significant updates.
You will no doubt have heard of Penguin, Panda, Hummingbird and various other Google algorithms. They are horror stories for any webmaster or business owner who has had their traffic dry up overnight because of some unknown transgression probably due to low quality website content or low quality backlinks.
Only the best SEO companies can hope to keep up-to-date with Google’s algorithms. SEO is a minefield and you won’t know what is going to trigger a google penalty and sink your site. Note: If another so called SEO specialist has destroyed your Google rankings, ask about our google penalty recovery services
Are you looking to take your business online and you need an affordable website where you can get started quickly? We have partnered with an Australian Company who have develop websites and a system that will get you up and running quickly.
Call us on 1300 885 487 to find out how affordable it can be.
MORE INFORMATION
Our team will help you grow your business. We will do a confidential full audit of your current online visibility to best determine the most cost effective digital marketing strategy for your business.
Request a Call Back or give us a call to discuss our SEO Packages. To your SEO success!